LEARNING OUTCOMES

Summarize emotion frameworks relevant to health communication. 

Connect the effects of specific emotions to the decision-making process. 

Assess the use of emotion in health message design. 

COURSE DESCRIPTION

We are all aware of the role emotions play in the way we conduct our daily lives, but are you aware that, emotions also have a huge impact on how people perceive, process and act upon health information? This course will introduce you to frameworks on emotion relevant to health communication. You will be acquainted with research that highlights the role emotions play in how people process health information. Finally, the course will go over practical implications of that research for developing message-based interventions.

Welcome to the course on Emotions in Health Communication.

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