Full course description
LEARNING OUTCOMES
Highlight techniques that will help in designing audience-centered and evidence-based health messages.
Outline practical ways towards instigating behavior change.
Identify opportunities to utilize new tools for research and audience-centered message development.
Recognize opportunities to integrate the techniques covered in the course into your work. .
COURSE DESCRIPTION
Unlock the power of audience-centere message design. Learn to craft compelling, evidence-based health messages that drive behavior change and discover tools for research and message development. Tranform your health messaging by putting the audience at the heart of your campaigns.
MEET YOUR INSTRUCTOR
CONTINUING EDUCATION INFORMATION
Audience-Centered Message Design
Presented by:
Michael Mackert, Ph.D
Provost's Teaching Fellow
Director Center for Health Communication
John P. McGovern Regents Professor in Health and Medical Science Communication
Professor, Stan Richards School of Advertising & Public Relations
Professor, Department of Population Health
Moody College of Communication | Dell Medical School
The University of Texas at Austin
Continuing Public Health (CPH)
Up to 1 CPH Recertification Credits may be earned at this event.
Time to complete this module: 45 minutes
Original release date: 05/27/2025
End date: 05/27/2027
*CPH is not available after the end date