LEARNING OUTCOMES

Highlight techniques that will help in designing audience-centered and evidence-based health messages.

Outline practical ways towards instigating behavior change.

Identify opportunities to utilize new tools for research and audience-centered message development.

Recognize opportunities to integrate the techniques covered in the course into their work.

COURSE DESCRIPTION

This course provides an overview of audience-centered message design, grounded in an approach to advertising that puts the consumer at the center of campaign design. The course will describe the steps in this approach and highlight techniques that will help in designing audience-centered and evidence-based health messages. 

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